Claire Coullon: Lettering for Logotypes

→ Lettering for logotypes brings about its own set of unique challenges and intricacies. The shape of letters and all of their typographic details can be manipulated to create a specific look and perception, uniquely tailored to the individual logo. With over 10 years of experience creating custom lettered logotypes for brands across the world, Claire will talk through her work and design process, using case studies of both new logos and re-designs to demonstrate how even the smallest of typographic characteristics contribute towards forming a unique logotype.